Mobile marketing

What is the mobile marketing?

Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

What is the mobile advertising?

Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertisingcan take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.

What is Mobile Media Definition?

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising is a subset of mobile marketing.

What does SMS mean in marketing terms?

Defining SMS Marketing. According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. ... The text messages that are sent to a phone are called SMS messages. SMS is an acronym, which stands for “short message service”.

What is the advertising platform?

Define: Advertising Platform. ... Along with the Atlas Media Console which allows users to create and manage advertising campaigns, generate reports, and retrieve information about the ads, campaigns, and organizations that are associated with an account.

What does SMS stand for on the iPhone?

This tutorial will show you what sms is on iPhone. SMS stands for "Short Message Service". Using SMS means you are using a cellular network to send your content. You will be able to tell you're sending an SMS by the color of the text bubble.

What is an ad network?

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

What is an ad exchange?

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory whose prices are determined through bidding from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.