SMO(Social Media Optimization)

Social Media Optimization (SMO) is the process of increasing the awareness of a product/services, brand or event by using a number of social media channels and communities to generate viral publicity. Inventive-SMi is the best SEO/SMOCompany in market today offer guaranteed SEO/SMO services to your business.

What is SEO and SMO?
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

What is optimization of media?
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine result.

Instagram Optimization

1) More reaches and engagement depends up on the image

2) Using limited related hash tags(#), one line content for the image

3) Tag the relevant people

4) Post daily 3 to 5 images

5) Add the daily stories for more engagement

6) Frequently changing the links in Bio & Call to action in the Bio

7) Increasing Followers

8) Will keep your online brand reputation.

         

Facebook  Optimization

•  Study Your Facebook Demographics
• Choose & Schedule Your Facebook Content
•  Determine Your Facebook Ads Strategy
• Engage & Don’t Wait for Your Audience to Interact First.
•  Enable Your Entire Workforce to Use Facebook
• Track & Analyze Your Facebook Marketing Strategy.
• Create Facebook Goals That Directly Affect Your Biggest Needs

Marketing Strategies for Businesses

1. Leverage the Existing Traffic to Your Site

2. Use Your E-mail Signature to Display Your Fan Page URL.

3. Send Out an E-mail Blast

4. Promote Facebook Page In-store

5. Determine the Best Day to Post

6. Create and Schedule Your Status Updates

7. Use the Facebook Plugins

8. Use Facebook Ads

9. Think Outside the Box and Create Facebook Contest

10. Use the “@ feature” in Facebook

11. Develop a Facebook Customized Page Tab or Apps

12. Integrate Social Media Sharing

13. Engage with Your Facebook Community

14. Engage with Other Facebook Pages

15. Use Images and Videos for Your Content Updates

16. Create or Join Facebook Groups

Twitter Optimization

Determine your Twitter goals.
Enhance your Twitter presence with a strong bio.
Extend the life of your tweets.
Expand your Twitter content distribution.
Make a date to tweet.
Clean up behind your Twitter scene.
Strategically select the people you want to follow.
Build your Twitter audience.
Determine your Twitter content strategy.

Linkedin Optimization

• Turn your company page into a lead generation page.

•  Create a showcase page.

•  Use Advanced Search

• Save Searches

• Search Groups

• Start groups.

• Publish Content

Google+ Optimization

Utilize Google+ Collections to promote your brand

Use third-party posts and content.

Add YouTube videos to your Google+ page Leverage marketing tools

Contribute to Google+ Communities

Be Smart with hashtags

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