SMM(Social media marketing )

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

What is SEO SEM SMO?
Actually SEM is Search Engine Marketing, its more broad then just SEO, and it also includes PPC (pay per click)... SMM. Social media marketing refers to the process of gaining website traffic or attention through social media sites.SMO.

What is SEO and SMO?
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.

What is the relationship between SEO SEM and SMM?
SMM should not be directly confused with social media optimization (SMO), which like SEO utilizes specific techniques, methods, and key terms to promote web traffic and awareness. Whereas SEO works through search engines, SMO works through social media.


What is the social media marketing?
Social media marketing refers to the process of gaining traffic or attention throughsocial media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

What is Social Media Optimization in SEO?
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

What is a social signal?
Definition: Social signals refer to a webpage's collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks.

8 Essential Elements of a Social Media Marketing Strategy:
1: Identify Business Goals
2: Set Marketing Objectives
3: Identify Ideal Customers
4: Research Competition
5: Choose Channels and Tactics
6: Create a Content Strategy
7: Allocate Budget and Resources
8: Assign Roles

Types of social media include social networking sites such as
 Facebook
Twitter
 Video 
 Blogging sites
 Social news
 Bookmarking sites.
 In general, social media optimization refers to making a website and its content viable and optimized for sharing across social media and networking sites.
In short, SMO is all about pulling your audience in with an “optimized” website and encouraging them to spread your content without any effort on your part.

What are the Key Concepts of social media marketing?
Business profile creation.
Brand awareness.
Social Media analysis.

Is Social Media Marketing certification worth it?
The answer is obviously YES and there is no specific eligibility for learning Social Media Marketing. And at NIDM, you can learn Social Media Marketing strategy in such a way that you won’t be only educated but also get trained and you can also enhance your career which can help you become a social media marketing expert.

                Facebook strategy plan

1. Create Facebook Goals That Directly Affect Your Biggest Needs

2. Study Your Facebook Demographics

3. Choose & Schedule Your Facebook Content

4. Determine Your Facebook Ads Strategy

5. Engage & Don’t Wait for Your Audience to Interact First

6. Enable Your Entire Workforce to Use Facebook

7. Track & Analyze Your Facebook Marketing Strategy

               Instagram strategy plan
1.70% OF HASHTAGS ON INSTAGRAM ARE BRANDED
2.71% OF US BUSINESSES ARE USING INSTAGRAM IN 2017
3.80% OF USERS FOLLOW AT LEAST ONE BUSINESS ON INSTAGRAM
4.INSTAGRAM EXPECTS TO ACCRUE $4 BILLION IN MOBILE AD REVENUE IN 20175. POSTS WITH A LOCATION GET 79% MORE ENGAGEMENT
5.POSTS WITH A LOCATION GET 79% MORE ENGAGEMENT
6.70% OF INSTAGRAM POSTS DON’T GET SEEN
7.INSTAGRAM PHOTOS GENERATE 36% MORE ENGAGEMENT THAN VIDEOS
8.65% OF TOP-PERFORMING INSTAGRAM POSTS FEATURE PRODUCTS
9.PHOTOS WITH FACES GET 38% MORE LIKES
10.USER-GENERATED CONTENT HAS A 4.5% HIGHER CONVERSION RATE